Now make sure your About Us page includes all those points.
Be conversational in your copywriting. Avoid writing a soliloquy too much text is a turnoff and focus on connecting with your site visitors. Then give them a quick pop quiz. How long have you been in business. As in most things, the best answer is to find the middle ground.
It all starts with the "About Us" page. Is your visitor an IT professional with high-level computer skills or a layperson with limited understanding of technology.
The same goes for your blog. He had to make everything from scratch, which was difficult and time consuming. Because their page takes parallax scrolling to the next level.
Go ahead, give them a peek behind the scenes. Another client, a manufacturer of plastic containers used to deliver fresh water to people in crisis, was instrumental in rescue efforts in Haiti after the earthquake in So go ahead, use first person I or first person plural wedepending on which is more appropriate for your situation.
In fact, there are some companies out there with remarkable "About Us" pages, the elements of which you can emulate on your own website. In addition to the visual delight, the page is also interactive and engaging.
It should describe who you are. Sure, it needs to be polished and free of errors, but it should always sound friendly and real. So go ahead, use first person I or first person plural wedepending on which is more appropriate for your situation. A key function of your About Us page is to inspire trust in your company.
Instead, let them see your affable, enthusiastic spirit. Answer the questions they most frequently ask, avoiding bold claims that sound too good to be true. The About Us page was the perfect place to tell that story.
Is he a senior citizen or a school-age child. What will they best be able to relate to. Corporate-speak copy is boring. Also consider employing numbers or bullets. Your "About Us" page is one of the most important pages on your website, and it needs to be well crafted. Instead, let them see your affable, enthusiastic spirit.
Some even set up links to their blogs and personal websites. Got some interesting stats that reflect well on your business. And it makes you approachable.
It should describe who you are. For their About Us page, the client wanted to tell the story of his own dog, which had been the inspiration for inventing the product. Good stories humanize your brand, providing context and meaning for your product.
And it makes for compelling reading. Got an interesting hobby or leisure activity?. When writing your About Us page, you don’t want to say the same things that appear on your Home page, and a long, detailed, historical summary will bore the reader.
You also don’t want to sound like you’re boasting. As in most things, the best answer is to find the middle ground. How To Write Great About Us Page Content Your 'About Us' page.
The one area of your small business website where you really have a chance to tell your story—who you are, what your small business is all about, and what makes you unique from your competitors. For example, Thomas, who just returned from a day speaking tour on better Web marketing, told her dozen or so employees to write their own bios for her company's About Us page.
Your “About Us” page should explain how you’re different. That’s the best way to persuade prospects to do business with you instead of your competitor.
Use First Person Tense. Some people contend that the “About Us” page should it be written as though an objective third-party has provided the information. I disagree. The reason for this is that some About Us pages look amazing but have terrible content whilst others look terrible but grab your attention immediately.
The list I have compiled here are based on the fact that they: Get the point across First and foremost an About Us page has to get a point across.
Aug 31, · Their About Us page stands out because they used handwritten type.
This adds a unique personal touch to the design. The clean, simple look and feel are Author: Alexander Kesler.How to write about us page